Every missed call has a name,
a job, and a price tag
You're elbow-deep under a sink working hard. Your phone buzzes — twice — then stops. A WhatsApp pops up: "Can you come out today?" By the time you pull your gloves off, the voicemail's already gone.
So has the £800 job.
You didn't lose it to a competitor. You didn't lose it on price. You lost it because nobody picked up the phone — and nobody replied to the message.
We built this for tradespeople who are too busy doing the work to answer every call and reply to every message.
Not too lazy. Not disorganised. Too busy. There's a difference — and your bank balance is paying for it.
The one-man band who's always on a job
You're a sole trader — plumber, sparky, drainage engineer, roofer, it doesn't matter. It's just you. When you're on a job, you can't answer. When you're driving, you shouldn't answer. And by the time you call back at 6pm, they've already booked someone else.
It's not just calls either. WhatsApp messages, quick quote requests, and "can you come out today?" enquiries sit unanswered while you're working. You don't need a full-time receptionist. You need something that picks up, replies to messages, gets the details, and sends you the enquiry — so you can follow up properly when you're free.
The small crew that's outgrown the phone
You've got 2–6 lads out on jobs. Leads come in from Google, Checkatrade, your van signage, word of mouth. But there's no one sat in an office filtering calls. Your partner's answering the phone between school runs. Your apprentice is taking messages on envelopes in the van. WhatsApp messages sit on one person's phone and never get followed up properly.
You're turning over decent money — but you've got no idea how much you're leaving on the table. Every missed call and unanswered message is invisible. You can't fix what you can't see.
Already sounds familiar?
If missed calls, unanswered WhatsApp messages, or messy enquiry handling are costing you work, the first step is seeing the numbers clearly.
The one paying for leads but wasting half of them
You're spending money on Google Ads, Bark, Checkatrade, maybe a local SEO company. The leads come in — but they come in while you're under a boiler, in a ceiling void, or up on scaffolding. You're paying to make your phone ring and your WhatsApp ping, then not answering either.
If you're paying for leads, every WhatsApp message, missed call, and form enquiry needs a proper response path. Otherwise you're paying to generate demand and letting it leak away. That's not a marketing problem. That's a capture problem — and it's the most expensive leak in your business.
The one who knows they need to grow — but can't hire yet
You want to take on more work. Maybe hire. Maybe finally stop doing everything yourself. But you can't justify the cost of an office person or a call centre at £800–£1,500/month — not yet.
You need something in between. Something that gives you better call and message coverage, captures enquiries properly, and helps you look more organised without adding another wage bill.
This isn't for everyone. Specifically, it's not for:
Still not sure if it fits your business?
Send us a quick message with how your calls and enquiries currently come in and we'll tell you straight whether this is likely to help — no pressure, no complicated pitch.
Message Us About Your Current Call Flow →Find out how many jobs you're actually losing.
Use the missed revenue calculator to estimate what unanswered calls and messages could be costing your business each month — then book a Lost Job Review if you want help closing the gap.
Calculate What Missed Calls Are Costing You →Free · Quick estimate · No obligation